DOUBLE FAST LUCK SOAP
The E. Davis Company of Piscataway, New Jersey, has long been a manufacturer of
hoodoo soaps, floor washes, and room sprays. These magical domestic
products are used in place of conventional commercial cleaners to increase luck,
draw love or money, rid one of troubles, or break a jinx. They operate by virtue of
the anointing oils that scent them and they bear the same names as those oils.
Among the many brands in the E. Davis line are Gambler's Soap, Buddha of Life Soap,
and and Double Fast Luck Soap.
Double Fast Luck with Genuine Zodiac Oil presumeably contains
the traditional Fast Luck Oil formula, plus
Zodiac Oil, a blend of the ingredients specific to each sign of the
zodiac.
The primary market for E. Davis products is the African-American community,
although the company's current packages are bilingual, with the reverse
in Spanish for sale to the Hispanic Santeria market. It's pretty obvious
that the Spanish translations were an afterthought: for instance, the target and
arrow image, labelled "a hit" in English, is translated as "triumfo" ("triumph"),
which fails to reference the visual symbolism, and the bag of money titled
"bread" is "plato" on the Spanish side of the package, which means "silver" but
is not a hip slang term like "bread" used to be back in the 1960s, when the
package was designed.
The imagery on the Double Fast Luck soap package is a mixture of conventional and highly unusual lucky
symbolism, consisting of:
- twin hearts pierced by an arrow ("Mystery Love")
- a tree trunk ("Tree of Life"; "Faith, Hope, Charity")
- the signs of the zodiac surrounding the Sun ("12 Month Fortune")
- a target struck by an arrow ("A Hit")
- a money bag ("Bread")
- a radiant five-pointed star ("Lucky Star")
- a crystal ball, which displays the number 8, making it an "8 ball" ("Your Destiny")
- a word circle ("Love * Success * Health * Spiritual Power * Wealth") surrounding --
- a horseshoe ("Fortune" plus indecipherable symbols) which in turn surrounds --
- an eye ("Good Luck")
- a pile of paper money and $ signs ("Dream Wishes Come True")
- a cornucopia from which is produced a house and a car ("Cadillac-House")
Some of these emblems are common sugnificators of luck, other
refer obliquely to related symbol-systems. The "tree of life,"
for instance, is a term given to a diagram in the Jewish
Kabbalah -- while the all-seeing
eye, the radiant five-pointed star, and the three
Biblical virtues "Faith, Hope, and Charity" are important
symbolic images in Freemasonry.
It is interesting to note that the E. Davis English-language word-ring,
horseshoe, and eye image was stolen for use on the label of another Fast Luck
product, a pale green Suerte Rapida (Fast Luck) sachet powder which is
made in Mexico by an anonymous occult supply company. For another E. Davis
formula, see Money House Blessing air freshener and soap.
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