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Hurrah! Hurrah! The same inimitable Mexican geniuses who are responsible for the Mexican Snow Globe Pyramid of Luck and the Buddha Pregnant with a Crucifix and Psychedelic Beans have created another incredible item for our luck-enhancing pleasure! This time they have managed to bring into being a brightly-coloured plastic key ring in the form of a horseshoe. Like their other fine offerings, this bizarre example of the plastic-caster's art is filled with a multi-cultural cornucopia of lucky charms. No two are alike, but perhaps these two samples, accompanied by full descriptions, will give an idea as to their wonderfulness. Judging from their contents, these charms ensure safe travel (because they are kept near one's car keys), promote gambling luck, provide protection from harm, and function as a religious petition for luck.



The key ring at the upper left is cast in orange acrylic. Starting at the lower left and moving clockwise, it contains chips of lodestone and magnetic sand, red seeds of Abrus precatorius beans, rice. red glitter, a tiny print of El Nino de Atocha, sequins, a small brass horseshoe charm, more glitter, sequins, and red bean seeds, grains of wheat, green minerals, and another red bean.

The key ring at the lower right is cast in purple acrylic. Starting at the lower left and moving clockwise, it contains chips of lodestone and magnetic sand, a red Abrus precatorius bean seed, grains of wheat, sequins, a small brass padlock charm, glitter, a tiny print of the Sacred heart of Jesus Christ, grains of rice, sequins, another red bean seed and more glitter.

The contents embedded in these lavish plastic key rings can vary quite a bit, probably at the whim of the maker. Most of them are strung on bead chain rather than attached to rings as shown here. Among the most common religious prints i have seen are the Virgin of Guadekuoe, Sacred Heart, Nino Atocha, and San Martin Caballero (who rides a horse and is thus linked to "lucky horseshoe" imagery). The most common metal charm in those that i have seen is the horseshoe, but the padlock (to keep one's car from being stolen), and the sewing scissors (for manual dexterity; popular with seamstresses) are fairly freuqent too.

The use of plastic, the astronomical-motif sequins (suns, moons, and stars), and the very notion of a key ring as an amulet mark these items as contemporary. However, the inclusion use of the psychedelic Abrus precatorius bean seed once used ceremonially by Mexican shamans, and the symbolism of edible grains as bringers of prosperity mark them as highly traditional, too. Bridging the gap between indigenous folk-magic and contemporary kitch, the Catholic holy prints and the horseshoe shape provide a glimpse of the Spanish colonial value system that dominates urban Mexico today. All in all, these key rings, like the other objects from this same factory, are a compendium of everything that is considered lucky in Mexico at this time.

Here is a quick link-list to the illustrated Lucky W pages containing key chain and key ring amulets:

keychains and key rings as lucky charms
anchor key ring charm
crucifix knife key ring charm
Gypsy mirror anti-evil eye key ring charm
horseshoe plastic key ring from Mexico
indescribable key ring charm
rabbit foot key chain
slot machine key ring charm

To order a Mexican Acrylic Horseshoe Key Chain from the Lucky Mojo Curio Co.


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Hoodoo in Theory and Practice by cat yronwode: an introduction to African-American rootwork
Hoodoo Herb and Root Magic by cat yronwode: a materia magica of African-American conjure
Lucky W Amulet Archive by cat yronwode: an online museum of worldwide talismans and charms
Sacred Sex: essays and articles on tantra yoga, neo-tantra, karezza, sex magic, and sex worship
Sacred Landscape: essays and articles on archaeoastronomy and sacred geometry
Freemasonry for Women by cat yronwode: a history of mixed-gender Freemasonic lodges
The Lucky Mojo Esoteric Archive: captured internet text files on occult and spiritual topics
Lucky Mojo Usenet FAQ Archive: FAQs and REFs for occult and magical usenet newsgroups
Aleister Crowley Text Archive: a multitude of texts by an early 20th century occultist
Lucky Mojo Magic Spells Archives: love spells, money spells, luck spells, protection spells, and more
      Free Love Spell Archive: love spells, attraction spells, sex magick, romance spells, and lust spells
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      Free Protection Spell Archive: protection spells against witchcraft, jinxes, hexes, and the evil eye
      Free Gambling Luck Spell Archive: lucky gambling spells for the lottery, casinos, and races

Hoodoo and Blues Lyrics: transcriptions of blues songs about African-American folk magic
EaRhEaD!'S Syd Barrett Lyrics Site: lyrics by the founder of the Pink Floyd Sound
The Lesser Book of the Vishanti: Dr. Strange Comics as a magical system, by cat yronwode
The Spirit Checklist: a 1940s newspaper comic book by Will Eisner, indexed by cat yronwode
Fit to Print: collected weekly columns about comics and pop culture by cat yronwode
Eclipse Comics Index: a list of all Eclipse comics, albums, and trading cards

Hoodoo Rootwork Correspondence Course with cat yronwode: 52 weekly lessons in book form
Hoodoo Conjure Training Workshops: hands-on rootwork classes, lectures, and seminars
Lucky Mojo Community Forum: an online message board for our occult spiritual shop customers
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Garden of Joy Blues: former 80 acre hippie commune near Birch Tree in the Missouri Ozarks
Liselotte Erlanger Glozer: illustrated articles on collectible vintage postcards
Jackie Payne: Shades of Blues: a San Francisco Bay Area blues singer

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Arcane Archive: thousands of archived Usenet posts on religion, magic, spell-casting, mysticism, and spirituality
Association of Independent Readers and Rootworkers: psychic reading, conjure, and hoodoo root doctor services
Candle Ministry: Missionary Independent Spiritual Church deacons will set lights for your petitions and prayers
Candles and Curios: essays and articles on traditional African American conjure and folk magic, plus shopping
Crystal Silence League: online prayer request network; upload your prayers here and pray for the welfare of others
Gospel of Satan: the story of Jesus and the angels, from the perspective of the God of this World
Hoodoo Psychics: connect online or call 1-888-4-HOODOO for instant readings now from a member of AIRR
Missionary Independent Spiritual Church: spirit-led, inter-faith; prayer-light services; Smallest Church in the World
Mystic Tea Room: tea leaf reading, teacup divination, and a museum of antique fortune telling cups
Satan Service: an archive presenting the theory, practice, and history of Satanism and Satanists
Southern Spirits: 19th and 20th century accounts of hoodoo, including ex-slave narratives & interviews
Spiritual Spells: lessons in folk magic and spell casting from an eclectic Wiccan perspective, plus shopping
Yronwode Home: personal pages of catherine yronwode and nagasiva yronwode, magical archivists
Yronwode Institution: the Yronwode Institution for the Preservation and Popularization of Indigenous Ethnomagicology