MATCHBOX SHRINES

This little Matchbox Shrine, a charming post-modern variation on the theme of the Latin American package amulet, was one of several dozen, all different, that i found for sale at a so-called "Health and Harmony Faire" in northern California in 1996. The imagery is eclectic and the intent combines New Age multiculturalism with a nice sense of the traditional.

The shrine i chose has a Guardian Angel holy card print on the cover, but others at the same venue were decorated with a wide assortment of Mexican lotteria game prints and Virgin of Guadelupe images. The covers and sides of all the boxes were enhanced with metalic glitter-goo, a craft supply item that resembles (and may be, for all i know) Elmer's glue in which metallic glitter has been stirred, applied with a tiny caulking gun.

A label on the bottom of the box desribes the contents:


MAGIC MATCHBOX SHRINES
Each shrine contains a smudge
stick, worry dolls from Guatemala
and healing dirt from New Mexico.
Carried in purses, the car or home,
these shrines bring blessings and
good luck to the carrier.
Ooh-la-la Designs - 1996

Left out of the above description is the following information: each box is lined with a seemingly random Mexican lotteria game print and also contains an upbeat fortune cookie type prediction. The "healing dirt" is enclosed in a large medical-style gelatin capsule sealed with a blob of metallic glitter-goo. The smudge stick, for those unfamiliar with this Native American tradition, is comprised of dried sage leaves bound with thread and is meant to be burned to purify an area or person. The Guatemalan worry dolls deserve their own web page and will get one soon, i promise.

There is no address for Ooh-la-la Designs. The price was a rather yuppie $5.00 per box, for which the style and workmanship almost compensated.

Here are all the illustrated package amulet pages in the Archive:

Latin American package amulets, general information
Guatemalan package amulet: miniature horseshoe with print of Maximon
Guatemalan package amulet: miniature pillow with print of Maximon
Mexican package amulet: miniature horseshoe with print of San Martin Caballero
Mexican package amulet: El Secreto de la Virtuosa Herradura
Mexican package amulet: saint wallet
Mexican package amulet: three coins, Holy Trinity, and the Seven African Powers
Mexican package amuet: stuffed bag with print of San Martin Caballero
Peruvian package amulet: collage of magical items
Peruvian package amulet: metal saints, broom, and Ormosia seed
post-modern package amulet: matchbox shrine

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